Privacy, Data & Cookies

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). In this Privacy Policy, ‘Sarah's Feisty Flavours’, ‘we’, ‘us’ or our’ means Sarah's Feisty Flavours.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information, including personal information from you, including:

  • your name; 
  • billing address; 
  • shipping address; 
  • payment information (including credit card numbers); 
  • email address;
  • phone number;

(together, the “Order Information”). 

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information and Order Information


We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you; and
  • Screen our orders for potential risk or fraud;

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site)

For Personal Information subject to the General Data Protection Regulations (“GDPR”), we rely on the following legal bases to process this information: 

  • where you have given your consent; 
  • where the processing is necessary to perform a contract that we have with you, for example when you purchase our products; and
  • our legitimate business interests, such as improving and developing our products and services 
  • legal & statutory requirements such as for HMRC 

You may at any time refuse to provide the Personal Information that we request. However, this may limit or prohibit our ability to provide our products and services to you. You may withdraw your consent for us to process your Personal Information at any time by contacting us in accordance with our ‘Contact us’ section. 


We only share your Personal Information with third parties that meet our data privacy conditions as described in this Privacy Policy. These third parties help us use your Personal Information, as described above, and include: 

  • Create  – we use Create for the website, contact form and online sales. You can read more about how Create uses your Personal Information here:  and here:
  • Google Inc. – we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:; 
  • courier companies contracted to fulfil, ship and deliver orders to our customers;
  • government third parties, including government agencies like HMRC, regulatory bodies and law enforcement agencies as required, authorised or permitted by law;


Your data will never be sold or transferred for any purpose other than those detailed above.


We may make available on our Site, or link to, certain opportunities for our customers and other users to share information online (e.g. on messaged boards). Please be aware that whenever you voluntarily disclose Personal Information online, that information becomes public and can be collected and used by others. We have no control over, and take no responsibility for, the use, storage or dissemination of such publicly-disclosed Personal Information. 

By posting Personal Information online in public forums, you may receive unsolicited messages from third parties. 


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. We may limit or reject your request in certain cases, including without limitation where the burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question, where the rights of other persons would be violated or as required by law. 

You may also contact us directly to receive the Personal Information you have provided to us. 

We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it (including encryption and password protection). However, no method of transmission over the Internet using industry standard technology is 100% secure. Therefore, we cannot guarantee the absolute security of your information. 

When you place an order through the Site, we will maintain your Order Information, and other personal information you have provided, for our records because we need this information to deliver our products and services to you and for the other purposes set out in the ‘How do we use your personal information?’ section. We will retain this information unless and until you ask us to delete this information.

We do not knowingly collect Personal Information from any individual under the age of 16. If we later find out that we have collected Personal Information from an individual under the age of 16, we suspend and remove this Personal Information immediately. 


This Website may place and access certain Cookies on your computer. Sarah’s Feisty Flavours uses Cookies to improve your experience of using the Website and to improve our range of products. Sarah’s Feisty Flavours has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

  1. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
  2. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Sarah’s Feisty Flavours to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
  3. This Website may place the following Cookies:
  4. Type of Cookie & Purpose Analytical/performance cookies They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  5. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
  6. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
  7. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

We reserve the right to modify this Privacy Policy at any time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If we make material changes to this Privacy Policy you will be notified via email (if we have your contact information) or otherwise in some manner through our services that we deem reasonably likely to reach you. 

Any modifications to this Privacy Policy will be effective upon our publication of the new terms and/or upon implementation of the new changes to our services (or as otherwise indicated at the time of publication). In all cases, your continued use of our services or Site after the publication of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy. 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via email on [email protected]

If you are a European resident and are unhappy with our data practices, you also have a right to lodge a complaint with your local data protection authority.